Brand & Drama
The latest Brand & Drama stories, scored against the thesis and threaded over time.
'Haircut Makeup' Content Is Still Shaking People
The viral idea that a great haircut can do what makeup does — reshape, lift, define — keeps pulling viewers across multiple uploads. Before-and-afters in this format are basically impossible to scroll past.
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What’s developing right now — ranked by recency, momentum, and importance.
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'Haircut Makeup' Is a Thing and People Are Shook
Latest: Haircut-as-makeup content keeps accumulating views as more creators demonstrate the face-reshaping power of a good cut
Latest Clips
Bringing together the sharpest video moments on trending topics, timestamp-linked and collated — we do the searching so you don’t have to.
The feed
- 2026-10-29
'Haircut Makeup' Trend Keeps Growing
The viral idea that a great haircut can do what makeup does — reshape, lift, define — keeps pulling viewers across multiple uploads. Before-and-afters in this format are basically impossible to…
- 2026-10-29
Gaga Becomes Haus Labs CEO
Lady Gaga is officially stepping into the CEO role at her own makeup brand Haus Labs — a full power move that's got the beauty industry buzzing. It's a notable shift from founder-as-face to…
- 2026-10-29
Front Row Opens Seoul K-Beauty Office
Front Row is opening a new office in Seoul, betting on the continued momentum of the K-beauty wave — an industry move that signals just how much Western beauty businesses want a direct line into…
- 2026-10-29
Puig Eyes €8BN+ by 2032
Puig's CEO has unveiled a plan to grow the beauty company to over €8 billion in revenue by 2032 — a significant ambition that includes expansion of Charlotte Tilbury, per the announcement.…
- 2026-10-28
Selena & Demi's Rare Beauty Reunion
Selena Gomez and Demi Lovato are officially back together — for beauty, at least. The two childhood friends have reunited for a Rare Beauty campaign and blush collab, leaning into their nostalgic…
- 2026-10-28
Kim K Bio Skips Surgery Talk
A new Kim Kardashian biography apparently makes no mention of the plastic surgery allegations that have followed her for years — and the internet is treating that omission as a story in itself.…
- 2026-10-28
Haircut Makeup Trend Shocks Viewers
Editor Haircut's clips showing how dramatically a haircut can reshape the face — effectively acting as makeup — have racked up a combined 75K+ views across two uploads. It's the kind of…
- 2026-10-28
Fenty Enters Beauty-Tech With Casetify
Fenty Beauty is stepping into 'wearable beauty tech' territory with a limited-edition Casetify phone accessories range — blurring the line between your makeup bag and your gadget case. The brand…
- 2026-10-28
Adria Arjona Is New L'Oréal Face
L'Oréal Paris has appointed actress Adria Arjona as a global brand ambassador, with the brand framing it as part of a 'vibrant new chapter.' Arjona's rising star power — boosted by recent major roles…
- 2026-10-28
Unilever Q3 Beauty Growth Reported
Unilever's Q3 results show its beauty 'power brands' Dove and Vaseline contributed to overall growth in the period, per the company's report. Trade-level news with limited consumer virality, but…