Trends & Culture

A beauty creator unboxes an enormous PR haul from a Sephora event, featuring over 40 products across fragrance, skincare, and makeup. Standouts include the Rare Beauty fragrance which impressed with its warmth and longevity, Sol de Janeiro…

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   PR Haul Unboxing Videos Are Generating Outsized Engagement

   Latest: PR haul unboxing content from Sephora and Target creators keeps generating above-average engagement rates

   2 entries2 this weekTrends & Culture
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   The $280 Tatcha Advent Calendar Is Getting the Full YouTube Investigation Treatment

   Latest: Tatcha advent calendar worth-it investigation keeps drawing views as the multi-part YouTube format milks the suspense

   2 entries2 this weekTrends & Culture
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   Sephora Sale Blush Picks Are Driving Serious Pre-Sale Engagement

   Latest: Sephora sale prep and recommendation content keeps flooding feeds as holiday shopping season kicks into full gear

   2 entries2 this weekTrends & Culture

• 2026-10-29

  PR Haul Unboxings Still Dominate

  A beauty creator unboxes an enormous PR haul from a Sephora event, featuring over 40 products across fragrance, skincare, and makeup. Standouts include the Rare Beauty fragrance which impressed with…

• 2026-10-29

  Boyfriend Guesses Sephora Prices Again

  A boyfriend attempts to guess the prices of Sephora products his girlfriend has purchased, with a Halloween costume penalty if he gets fewer than half correct. He wildly underestimates most…

• 2026-10-29

  Tatcha Advent Calendar Verdict Pending

  A beauty creator unboxes the $280 Tatcha Skincare Advent Calendar (part 2) that claims $400 value and finds it packed with mostly mini and sample sizes instead of full-size products — the only…

• 2026-10-29

  Haemorrhoid Cream Gets Skincare Glow-Up

  Haemorrhoid cream is apparently having a taboo-busting skincare moment — with creators and editors reframing it as a legitimate (if eyebrow-raising) beauty product. It's weird, it's funny, and it's…

• 2026-10-29

  Sephora Holiday Sale Prep Peaks

  A beauty editor hunts down viral Sephora holiday gift sets and stocking stuffers, scoring holiday kits featuring the Sugar Mints, Flawless Filter, mini blush trio, and the Summer Fridays Marshmallow…

• 2026-10-29

  Revolution Advent Calendar Unboxed

  A beauty creator unboxes part 2 of the $65 Revolution Beauty Advent Calendar, disappointed by the drugstore price tag but pleasantly surprised by the haul's redemption arc—she counts 11+ full-size…

• 2026-10-29

  Is Eyeshadow Actually Making a Comeback?

  Fall makeup is shifting toward drama and the return of eyeshadow, with trends including tawny blushes (try mixing your MAC Blush or Patrick Ta She's Baked with bronzer), statement lips, Makeup by…

• 2026-10-28

  PR Haul Unboxings Surge Online

  Sephora and Target PR haul content from Sarah and Chyler Emery and Allie Ross is pulling 8.7% and 7.7% engagement rates respectively — way above average — suggesting the unboxing format still…

• 2026-10-28

  $280 Tatcha Calendar Worth It?

  Allie Ross has dedicated not one but two YouTube videos to interrogating whether the $280 Tatcha Advent Calendar is actually worth the price — pulling a combined 172K views with solid 5%+ engagement…

• 2026-10-28

  Hot Halloween Officially Declared Over

  A cultural op-ed declaring 'hot Halloween' officially over is doing exactly what it was designed to do — getting everyone in beauty and fashion Twitter to argue about whether that's true. The shift…

• 2026-10-28

  Sephora Sale Blush Picks Trend

  Julia Fittro's pre-Sephora sale blush recommendations video is already pulling views with a 4.4% engagement rate — the beauty community treats Sephora sale season like a national holiday, and the…

• 2026-10-28

  Iconic Waitlist Coat Is Back

  The 'London Girl' coat that amassed a 2,000-person waitlist has finally returned — and the scarcity-hype cycle is already spinning back up. This is the kind of fashion-adjacent story that beauty…

• 2026-10-28

  Creatine Becomes a Beauty Staple

  Experts are increasingly discussing creatine as a wellness supplement for women — and the conversation is bleeding into beauty circles, with some claiming skin and hair benefits alongside the muscle…

• 2026-10-28

  Heeled Trainers Hit Peak Hype

  Heeled trainer mania is reaching a new level with the very-online logic that the higher the platform, the better — a fashion-adjacent trend that's bleeding into beauty-influencer aesthetics as part…

• 2026-10-28

  October Beauty Launches: Cozy Vibes

  A roundup of October 2026's standout new beauty launches is leaning hard into warm, cozy-season aesthetics — think rich textures, autumnal packaging, and comfort-driven formulas. A good sweep if you…

• 2026-10-28

  Fashion's Most Iconic Bras Ranked

  A historical deep-dive into bra-as-outerwear iconic moments — from Madonna's cone bra to runway extremes — is making the rounds as the bralette-out trend continues in 2026. Fashion history as…

• 2026-10-28

  F1 It-Girls Share Beauty Routines

  Lily Muni He and Rebecca Donaldson — two of the paddock's most-watched style presences — are talking F1 race-day beauty routines, and the overlap between motorsport culture and beauty is getting more…

• 2026-10-28

  Best Beauty Minis to Try First

  A roundup of beauty minis makes the case for trialling before you splurge on full sizes — a perennially sensible format that never really loses relevance, especially heading into gift-set season.…

• 2026-10-28

  Winona Ryder's Beauty Through Decades

  A photo retrospective of Winona Ryder's beauty transformation across the decades is doing its birthday-tribute thing — a nostalgic look at how her iconic dark-eyed, pale-skin aesthetic influenced an…