Sephora Boyfriend Price-Guessing Content Is a Perennial Engagement Machine

A boyfriend attempts to guess the prices of Sephora products his girlfriend has purchased, with a Halloween costume penalty if he gets fewer than half correct. He wildly underestimates most items—guessing $12 for a $40 product, $25 for a $39 fragrance, and $400 for a $749 luxury item—while nailing a few like the Rare Beauty Soft Pinch Liquid Blush at $25 and a lip product at $42. He loses spectacularly and must wear a costume for Halloween.