Storyline
PR Haul Unboxings Surge Online
Timeline
- Thu, Oct 29Latest
PR Haul Unboxing Content Keeps Pulling Outsized Engagement
A beauty creator unboxes an enormous PR haul from a Sephora event, featuring over 40 products across fragrance, skincare, and makeup. Standouts include the Rare Beauty fragrance which impressed with its warmth and longevity, Sol de Janeiro Million Gold for Her and the new Sol de Janeiro Million Red, plus skincare stars like Augustinus Bader Rich Cream and Anua PDRN Hyaluronic Acid Cream. She's also excited about discovering Kayali Pistachio Lip Cream and Kayali Bubble Gum Lip Cream from Kayali's new lip line, and raves about Supergoop SPF from Benefit as an oily-skin essential.
- Wed, Oct 28
PR Haul Unboxing Videos Are Generating Outsized Engagement
Sephora and Target PR haul content from Sarah and Chyler Emery and Allie Ross is pulling 8.7% and 7.7% engagement rates respectively — way above average — suggesting the unboxing format still converts hard with beauty audiences. The products are almost secondary to the reveal moment.