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Sephora ASMR Hauls Find Audience

2 entriesThu, Oct 29 – Fri, Oct 30Trends & Culture

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  1. Fri, Oct 30Latest

    Sephora ASMR Haul Content Is Still a Comfort-Watch Category

    ASMR Sephora haul content — complete with clicky unboxing and whispered commentary — is still pulling its dedicated comfort-watch audience. The format blends beauty product discovery with sensory satisfaction in a way that's proven extremely sticky.

  2. Thu, Oct 29

    Sephora ASMR Haul Content Is Its Own Comfort-Watch Genre Now

    ASMR-style Sephora haul videos — clicky, whispered, and deeply satisfying — are carving out their own niche within the already-thriving haul content genre. The combination of beauty product reveals and ASMR sensory payoff is apparently a winning format.