Viral LodeBetaSubscribe

Storyline

Sephora Shopper's Last-Minute Switch

2 entriesThu, Oct 29 – Fri, Oct 30Skincare

Timeline

  1. Fri, Oct 30Latest

    Sephora Shopper Changes Her Mind — and It's Deeply Relatable Again

    Another clip of a Sephora shopper apparently changing her mind at the last second is making the rounds — the same relatable, funny format that drove yesterday's engagement is still finding new viewers. Humor-led beauty shopping content continues to outperform straight product reviews for shareability.

  2. Thu, Oct 29

    Sephora Shopper Changes Her Mind Last Second — and It's Deeply Relatable

    A clip of a Sephora shopper apparently changing her mind at the last second is pulling the kind of relatable, funny engagement that skincare content rarely gets from pure product reviews. The humor angle is doing a lot of heavy lifting here.