Rhode Overconsumption Discourse Is Getting Louder on Beauty Feeds

Creator-led pushback on Rhode overconsumption is getting louder — the critique that the brand's hyped products are fuelling excessive buying is finding a receptive audience at a moment when beauty deinfluencing and anti-haul content are mainstream. The irony of Rhode appearing in the same news cycle as its own overconsumption backlash is not lost on anyone watching.