Project Pan Is Making People Realise They Might Actually Have a Problem

Project Pan — the beauty challenge where you commit to using products until they're completely empty before buying new ones — is apparently triggering some uncomfortable realisations about how much people actually own. The 'you might have a problem' framing sits right at the intersection of deinfluencing discourse and honest self-examination that earns shares from anyone who's counted their lipstick collection and felt a flicker of shame.