Oner Active Opens a Tequila-Scented NYC Flagship — and It's a Retail Moment

Oner Active — the fitness-meets-beauty brand — is reportedly opening a tequila-scented flagship store in New York City, with a significant waitlist of sign-ups ahead of the launch. A gym-wear brand leaning into fragrance as a retail identity statement is a genuinely surprising move that sits at the intersection of wellness, beauty, and experiential retail.