Refilling a 10/10 Louis Vuitton Fragrance Is the Luxury Maintenance Flex of the Week

A creator is showing off the refill process for a Louis Vuitton fragrance they've rated a perfect 10 — the luxury maintenance ritual is a flex that also makes a quiet sustainability statement. It's the kind of niche fragrance content that earns devoted saves from the 'I will never sell this bottle' end of the collector community.