Olive Young Accelerates Its U.S. Retail Push With Five New California Stores by Mid-2027

Olive Young is reportedly planning five new California stores by the first half of 2027 — per the coverage, it signals K-beauty's most significant mainstream retail power move yet. The expansion puts Korea's dominant beauty chain in direct competition with Sephora and Ulta in one of the U.S.'s highest-value beauty markets.