Update 3 of 4

Ouai and Heaven Mayhem's Fragrance Jewellery Collab Has Officially Landed

FragranceNov 4, 2026

Ouai's fragrance wearable collaboration with Heaven Mayhem jewellery is officially in the market — a refillable scent necklace that sits at the intersection of jewellery, fragrance, and eco-conscious beauty. The format is genuinely new enough to generate real conversation beyond standard product launches.

1 source

Ouai enters fragrance wearables through Heaven Mayhem jewellery collaboration · cosmeticsbusiness.com · T1

Story timeline · 4 entries

Nov 6, 2026
Perfume Jewellery Trend Rises
Perfume jewellery gets a broader trend piece treatment, extending the Ouai x Heaven Mayhem collab story into a wider autumn fragrance-wearable format conversation.
Nov 4, 2026This story
Ouai x Heaven Mayhem Scent Necklace
The Ouai x Heaven Mayhem refillable fragrance necklace gets broader coverage as a wearable-beauty category story, with the retail entry now confirmed.
Nov 3, 2026
Compliment-Earning Perfume Necklace
Wearable perfume necklace format gains new traction with stranger-compliment testimonial hook
Nov 1, 2026
Ouai x Heaven Mayhem Fragrance Necklace
Ouai and Heaven Mayhem have teamed up on a refillable fragrance necklace — wearable, giftable, and genuinely novel as a format that sits at the intersection of jewellery and scent. The refillable angle also gives it an eco-conscious edge that resonates with the current beauty buyer.