Nobody's Drinking, but Everyone Wants to Smell Like a Cocktail — the Sober-Curious Fragrance Trend

The sober-curious moment is apparently driving real consumer appetite for cocktail-inspired fragrances — the 'nobody's drinking but everyone wants to smell like they are' framing is a sharp cultural observation that taps into two overlapping trends at once. Per the coverage, the appetite is translating into genuine sales signals rather than just social chatter.