Fragrance Hot-Take Rating Content Is Its Own Sport Now

A creator shows her brother five fragrances from her personal collection that he'd steal, rating his takes on each scent. He'd pay $700 for Sun Emperors, loves the fruity-amber profile of Balenciaga Amber Crush, and during a lockdown went through nearly full bottles of Mojave Ghost Absolute and Lift Me Up just constantly respraying them—making them a winter-boredom must-have.