Storyline
Ouai x Heaven Mayhem Fragrance Necklace
Timeline
- Fri, Nov 6Latest
Perfume Jewellery Is the Most Whimsical Way to Wear Fragrance This Fall
Wearable perfume jewellery is getting its own autumn trend moment — the format sits at the intersection of fragrance, accessories, and eco-conscious beauty, and the 'whimsical' positioning makes it feel like a genuine aesthetic statement rather than a gimmick. It's a visually novel enough concept that it keeps earning coverage beyond the initial launch.
- Wed, Nov 4
Ouai and Heaven Mayhem's Fragrance Jewellery Collab Has Officially Landed
Ouai's fragrance wearable collaboration with Heaven Mayhem jewellery is officially in the market — a refillable scent necklace that sits at the intersection of jewellery, fragrance, and eco-conscious beauty. The format is genuinely new enough to generate real conversation beyond standard product launches.
- Tue, Nov 3
A Perfume Necklace That Gets Strangers Complimenting You Is Going Places
A wearable perfume necklace is getting the 'strangers can't stop complimenting me' treatment — a strong real-world endorsement for a format that sits at the intersection of jewellery and scent. The Ouai and Heaven Mayhem refillable necklace collab from yesterday is part of this same wearable-scent wave picking up momentum.
- Sun, Nov 1
Ouai and Heaven Mayhem Just Dropped a Refillable Fragrance Necklace
Ouai and Heaven Mayhem have teamed up on a refillable fragrance necklace — wearable, giftable, and genuinely novel as a format that sits at the intersection of jewellery and scent. The refillable angle also gives it an eco-conscious edge that resonates with the current beauty buyer.