e.l.f.'s $100 Advent Calendar at Sephora Gets the Unboxing Treatment — Parts 1 and 2

A creator is putting e.l.f.'s $100 advent calendar from Sephora through its paces across two instalments — the split format builds suspense and guarantees a return viewer. The price point sits at the sweet spot between accessible and considered, making the 'is it worth it?' question feel genuinely stakes-y for the audience.