e.l.f.'s $100 Sephora Advent Calendar Gets a Multi-Part Unboxing Deep Dive

The e.l.f. $100 Sephora advent calendar is still under the unboxing microscope — a creator is now on at least a third instalment dissecting whether the value holds up. The multi-part format is building suspense and guaranteeing return viewers who want the full verdict before they buy.